
#PrettyCurious is pretty sexist
On Tuesday I became aware of EDF Energy’s new campaign to “inspire girls’ curiosity about science, technology, engineering, and maths”. Sounds great, right? Unfortunately – very unfortunately – the campaign is called Pretty Curious (#PrettyCurious). Here’s how I reacted on Twitter: They did what? No they did not NO THEY DID NOT. Arrrrrrgh. *rends garments* https://t.co/1BCC6FcuPf — Dr. Karen James (@kejames) […]